Privacy policy
Last updated: June 9, 2025
This Privacy Policy describes how www.brekery.com (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.brekery.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
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Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
- Loyalty points/product reviews/referrals/gift cards saved
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately..
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
Advertising and Analytics
We use tools like TikTok Pixel to collect data about your interactions with our website. This data helps us improve our services, measure advertising effectiveness, and show you more relevant content. Data collected may include page views, clicks, purchases, and other actions.
By using our site, you agree to the collection and use of this data in accordance with our privacy policy.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers such as name, e-mail address and phone number | Business and marketing partners |
| Commercial information such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Email Marketing and Behavioral Data
We use Klaviyo to manage email communications. Klaviyo may collect information about your interactions with our emails (such as open rates, link clicks, and purchase behavior) to help us improve and personalize future communications. You can opt out of marketing emails at any time using the "unsubscribe" link in our emails.
Gift Subscriptions and Shared Recipient Data
If you purchase a gift subscription or send a gift product, you may provide personal information about the recipient (such as their name, email address, or shipping address). This information is used solely to fulfill the gift and is not used for marketing purposes unless the recipient independently subscribes.
Advertising and TikTok Pixel
We use TikTok Pixel and similar technologies to analyze site usage and deliver relevant advertising. This may include data such as page views, button clicks, products viewed, and purchases. Data collected via TikTok Pixel may be shared with TikTok in accordance with their privacy policy. You can manage ad preferences through your TikTok account settings.
Cookie Consent and Preferences
We use a cookie consent banner that allows you to manage your cookie preferences. You may accept or decline categories of cookies (such as analytics or advertising) through the banner settings. Please note that essential cookies are necessary for the operation of the Site and cannot be disabled.
Global Privacy Control (GPC)
Our website recognizes Global Privacy Control (GPC) signals. When we receive a valid GPC signal from your browser or device, we treat it as a request to opt out of the sale or sharing of personal information for targeted advertising. For more information, visit https://globalprivacycontrol.org/.
Subscription Management and Auto-Renewal
When you purchase a subscription, your payment method may be charged on a recurring basis according to the terms selected at checkout. You may manage or cancel your subscription at any time through your account settings or by contacting us directly. We will provide advance notice of any changes to subscription pricing or terms.
Product Recommendations and Personalization
We may use your browsing behavior, purchase history, and interaction data to suggest products that may be relevant to you. This helps us enhance your shopping experience by offering personalized content, collections, and promotions. You can opt out of personalized product suggestions by adjusting your cookie preferences.
Third-Party Apps and Integrations
Our website may include features powered by third-party applications or services (such as social login, wishlists, or review widgets). These services may collect personal data independently. We encourage you to review the privacy policies of any third-party services you use through our Site.
International Data Transfers
If you are accessing our Services from outside the United States, please note that your information may be transferred to, stored, or processed in the U.S. or other countries. We implement safeguards, such as Standard Contractual Clauses, to ensure your personal data remains protected according to applicable law.
Customer Support and Communication Records
If you contact our customer support team, we may retain records of those communications, including any personal information you provide. This information helps us respond to inquiries, resolve issues, and improve the quality of our Services. These records are stored securely and are not shared with third parties for marketing purposes.
Information Sharing with Advertising Partners
In some cases, we may share limited personal information with our advertising and analytics partners to help deliver more relevant content and measure campaign performance. This may include information such as your device ID, browser behavior, or purchase activity. If you prefer to opt out of such sharing, please contact us at support@brekery.com.
How Long We Keep Your Information
We retain your personal information only for as long as it is necessary for the purposes described in this policy. This includes fulfilling orders, maintaining your account, handling returns, complying with legal requirements, and protecting our business. When information is no longer needed, we securely delete or anonymize it.
Support Interactions and Record Keeping
When you reach out to our support team via chat, email, or phone, we may keep a record of those conversations to help resolve your request and improve future service. These records are stored with care and are not used for promotional purposes without your permission.
Age Restrictions
Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect or store personal information from anyone under the age of 18. If we discover that we have received information from a minor, we will remove it as quickly as possible. Please contact us if you believe this has occurred.
Third-Party Features and Tools
Some features on our website, such as product reviews, social sharing, or embedded content, may be provided by third-party services. These services may collect information from you directly, and their use is governed by their own privacy policies. We recommend reviewing those policies to understand how your data may be handled.
Session Replay & Interaction Monitoring
We may use session replay tools to understand how you interact with our website (for example, mouse movements, scrolling, clicks). This allows us to identify usability issues and improve your experience. We do not record sensitive information such as passwords or payment details.
Precise Location Data
With your consent via mobile settings, we may collect precise location data (e.g., GPS, Wi‑Fi, Bluetooth) to offer location-based promotions or features. You can disable this in your device settings or the app.
In‑Store Wi‑Fi and Bluetooth Analytics
If you connect to our in-store Wi‑Fi, we may collect anonymized device data (like unique device IDs) and use Bluetooth beacons in our physical locations to analyze foot traffic and improve in-store flow. This data is aggregated and does not identify individuals.
Device Address Book & Social Invites
With your permission, we may access your mobile device’s address book to enable you to send invitations to friends. We may temporarily store your contacts to process those invites. We do not retain this data longer than necessary and won’t send messages on your behalf without your approval.
Biometric Authentication Features
If you choose to use biometric login (e.g., Touch ID, Face ID), we only receive confirmation of your identity and not your biometric data itself. All such authentication is handled by your device provider.
CCPA & GDPR Alignment Table
We strive to comply with both the California Consumer Privacy Act (CCPA/CPRA) and the European Union's General Data Protection Regulation (GDPR). The table below outlines how our practices align with key requirements:
| Category | GDPR | CCPA (incl. CPRA) | Brekery.com |
|---|---|---|---|
| Scope | EU residents | California residents | Policy covers both regions |
| Personal Data | "Personal data" — identifiable info | "Personal information" — broad | Defined clearly in data collection sections |
| Sensitive Data | Special category data | “Sensitive personal information” | Mentioned with consent (e.g., biometrics, location) |
| User Rights | Access, correct, delete, portability, object | Know, delete, correct, opt-out, non-discrimination | Detailed in “Your Rights” section |
| Data Transfers | Standard Contractual Clauses (SCCs) | Not defined, but security required | Transfers follow SCCs when applicable |
| Sale/Sharing of Data | No “sale” concept — consent required | Requires opt-out via “Do Not Sell or Share” | Sale/share disclosed; GPC honored |
| Children's Data | Under 16 — parental consent | Under 13 — prohibited without consent | No data knowingly collected from under 18 |
| Cookies & Tracking | Requires consent or legitimate interest | Treated as identifiers; opt-out required | Cookie banner + opt-out settings provided |
| Marketing | Consent or legitimate interest required | Right to opt-out of targeted advertising | Klaviyo and TikTok Pixel used; opt-out available |
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@brekery.com or contact us at 2896 West 12th Street, Brooklyn, NY, 11224, US.